Our Brand Story
Our team's story began with a small-seeming but deeply impactful everyday problem: the social pressure caused by body odor. We noticed people around us experiencing awkwardness, misunderstandings, and even social avoidance because of it — someone getting stares on the subway, others skipping events to avoid odor, and in some cases impacts on career opportunities and self-confidence. The issue is common, but reliable solutions are scarce. Those experiences led us to a simple, firm belief: body odor shouldn’t be an unchangeable personal fate, nor should people be forced to rely on crude “cover-up” or harsh suppression methods long-term. We set out to find an approach that respects the body’s natural mechanisms while providing lasting odor control — a more natural, safer way for people to feel truly comfortable in their lives.